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PRO–SC - Marketing and Sales Control

 

Which customers will contribute to higher product profitability?

Do you recognize the attrition trends?

Which customers have the best potential to buy a specific product?

 

Pinpoint the needs of your customers and beneficial opportunities!

Optimize marketing and sales with precise information on

  • Churning risks
  • Cross and upselling potential
  • Analysis of profitability
  • Higher sales volume
  • Increased customer satisfaction
  • Early detection of changes in the market and customer behaviors
  • Optimized resource allocation

Compare the expected profitability of different marketing and sales strategies. Communication with customers - based on their needs.

Key features

  • Data preparation and enrichment
  • Checking the scoringscoring
    Synonym für Rating "nach Punkten"
    quality
  • ScoringScoring
    Synonym für Rating "nach Punkten"
    of sales potential
  • Finding relevant factors
  • Detection of hidden relations
  • Comparison of marketing and sales strategies
  • Simulation calculations with changes of macro and microeconomic factors, advertising strategies and investments
  • Development of optimal strategies
  • Customer classification and segmentation
  • Defining customer potential classes
  • The forecasts of contribution margin of sales and marketing campaigns
  • ReportingReporting
    Reporting steht im deutschen für den Begriff Berichtswesen.
    with a drill down technology to the single customer level
  • Model management
  • Feedback learning process

Benefit

  • Increased selling success
  • Higher customer satisfaction
  • Early recognition of changes in the market situation and customer behaviour
  • Optimized resource distribution